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2013-2014 Syllabus Social Entrepreneurship

Dr. Mary Graves, PhD helped develop the Hybrid Management System. She is currently a professor at Sonoma State University in Rohnert Park, CA and teaches a course on Social Entrepreneurship. The course syllabus is included below in its entirety. It may also downloaded in PDF format here:

2013-2014 Syllabus

“4th Annual Alternative Spring Break” In The Bahamas (ASBE 2014)

Sonoma State University. October 10, 2013-April 7, 2014


(2 units)


Professors Robert Girling, PhD and Mary Graves PhD

Thursday’s 5-6 PM Schultz library 2014B

updated October 10, 2013

I. Catalog Description

Social enterprises are driven by a mission to produce goods or services

for a social purpose; the profit from the business is used to support

social aims. This blending of sometimes opposite missions (making a profit and being socially responsible) is the key to social entrepreneurship.

Hybrid management is the theory and system we will use to cause successful integration of profit and social responsibility. Successful social entrepreneurship is the result. What is the measure of successful? If it is beneficial to all concerned.

This course will analyze the nature of social enterprises and how benefit is defined. We practice specific skills that help the social entrepreneur reach his/her goals for success. We will review the growing literature on this topic, review case studies and spend one week on site with a third world emerging country and practice side by side as both countries learn together.

The course will be “hands-on” and will demonstrate, through specific examples and the experiences of active practitioners in the field, how entrepreneurial solutions can be fashioned and applied to a range of social issues including small business creation, sustainabililty, poverty alleviation, and health care in a third world country. Specific topics include: social entrepreneurship, entrepreneurial instincts, social responsibility, hybrid management, opportunity assessment, idea and market analysis, and principles of sustainabilities. The role of business in addressing social problems is an underlying theme.

Course Objectives and Learning Outcomes:

Students who complete this course will learn the following:

  1. Social entrepreneurship and hybrid management.

  2. The variety of social enterprises: non-profits, environmental innovators, financial innovators and global innovators who they are and how they are changing the economy.

  3. Innovative sources of financing social entrepreneurship

  4. Similiarities and differences in third world countries; Eleuthera, Bahamas

  5. Develop a business plan for a social enterprise

  6. Review legal structures and considerations for social enterprises

  7. Create and move toward implementing a plan for a social enterprise .

  8. In addition you will

  • Enhance your skills in written analysis and oral presentation in writing and presenting your unique project.

  • Improve your ability to lead, follow and connect.

  • Improve your level of focus and personal productivity

  • Make international contacts

  • Gain global third world country financial expertise

Course instructors:

Professor Robert Girling received his Ph. D. from Stanford University and has taught and consulted in 20 different countries. His previous professional experience includes teaching at the Federal University of Bahia, the Federal University of Minas Gerais in Brazil, the University of the West Indies and American University in Washington D.C. He has consulted with the World Bank, USAID, the United Nations, and the International Center for Research on Women. He is a social entrepreneur who co-founded LIDERE, a school improvement program in Brazil which worked with 80 schools in Northeastern Brazil. He is a co-founder of the Sustainable Enterprise Conference series and serves on the Advisory Board of the Sonoma Mountain Business Cluster. Prof Girling is the author of Structures of Dependency (1973); Multinational Institutions and the Third World (1985); Education: Management and Participation (1990); A Escola Participativa(5th ed.) (2006). He is currently writing a book on sustainable companies and social enterprises.

Asst professor Mary Graves received her PhD in Management from Claremont graduate school under the mentorship of Renowned Father of Management, Peter Drucker. Her previous experience includes teaching Leadership and organizational development at the University of Portland, Golden Gate University and Sonoma State University in their MBA program. She has been president and board member of Rotary for 15 years successfully securing major Rotary International grants for such projects as libraries and water wells in Kenya, woodworking tools and literacy testing for Eleuthera Bahamas high schoolers. She has been president of Workwise Now, a management consulting firm for 20 years coaching managers in leadership, team building and strategic planning. She is the author of two books, Leadership Begins with You and Corporate Healing.

Teaching philosophy:

The mission of Sonoma State University is to prepare graduates to be learned men and women who have a foundation for life long learning, a broad cultural perspective, an appreciation for the intellectual and aesthetic in life, are contributors to the health and well-being of the world, and who are capable of pursuing fulfilling careers in our changing world. Our graduates will be active citizens and leaders in society. This course will support and address each of these aspects of this mission.


Education is ultimately a search for enlightenment. Each of us carries the seed of enlightenment within. Consequently, it is also our goal to examine our work and ourselves within the context of two overarching questions: “Who are we?” and “What is the nature of the Universe in which we live?” We believe that education is a process through each individual is guided to achieve his or her highest purpose in life. This involves several aspects: learning certain skills, learning certain information, learning to coexist or live together in peace and harmony; learning to feel and think and then applying the information in a social context.


We all have multiple intelligences: verbal, logical/mathematical, visual, kinesthetic, musical, interpersonal, intrapersonal, and existential. What this means is that we have different ways of perceiving and learning. We try to address the different styles by employing a variety of materials and methods to convey information. We believe that active engagement is a sin quo non of effective learning.


Important content will be presented in lectures and in readings out of textbooks and recommended readings. Lectures will be aimed at clarifying concepts as well as discussions of key topics. Class meetings with guest speakers will also be an essential aspect of your learning. Therefore attendance at all classes is very important.

Case Studies:

Cases illustrate the real life situation of organizations. They can help us understand how concepts are applied. If you are attending this class in order to start an enterprise—the case studies will give you invaluable insights.



Due date


1. Entrepreneurial autobiography 11/7 5%
2. Initial goal plan presentation 11/14 10%
3. Draft of SE grant application 11/21 5%
4. Mastery of 2 Hybrid Management tools 12/5 10%
5. Trip plan 2/10 10%
6. Contribution to others in the class 2/17 10%
7. Trip to Eleuthera and final presentation 3/31 50%
8. Recommendations for future trips



Preparation/Assignments Due


Introduction to Eleuthera. Intro of fellow students: majors, goals. individual assignments.

Patrick Mahoney to review video: An Island Called Eleuthera

Inez Paraiso to review : Young, Everild, The Island Called Eleuthera.


Social entrepreneurship

Girling, Robert The Good Company, Berkeley Press 2012 Ch 4,8, 16

Autobiography assigned


Know yourself, know your business, know your community

No class 10/31(field trip Nov 7)

Girling, Robert, The Good Company, Berkeley press. ch 11,12,15 Autobiography due


Note: Field trip

Onsite visit of Labcon, a socially responsible company: 3700 Lakeville highway suite 200 petaluma, CA 949543-5PM class 5-6 at Labeon

Jim Happ CEO 707 766-2158 for Labcon

Robert Girling for SSU


Your entrepreneurial profile.

Kirsten Ely, PhD

Entrepreneurial Instinct, by Monica Mehta


Know your International partner, Eleuthera Q and A

Cindy Eleuthera entrepreneur

Richard Morley, Eleuthera businessman


Cultural anthropology of Eleuthera

Video: Stories from the Heart..Practices and principles of connections with Eleuthera. Dr Dianne Smith anthropologist


Hybrid management: combining profitibility and social responsibility

Graves, Mary:


Hybrid Management Goal Planning sheet for Eleuthera

Riley. Mary Leadership Begins with You, Peragee, NYC 2001


ASBE team building.

Skype meetings with Eleuthera

Graves and Girling


Empowering third world social entrepreneurship/ eg Eleuthera



Goal planning sheets finalized: Individual projects finalized


Leave for Eleuthera

Dr and Mrs. Robert Girling

Mim Lamanski and spouse

15 SSU Rotaract students





Textbooks and recommended readings:

  • David Bornstein. How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition 2007
  • Stan Hutton and Frances Phillips. Nonprofit Kit for Dummies. 3rd Edition Wiley. 2001
  • Robert Girling;The Good Company; Hill Press, 2012.
  • Kevin Lynch and Julius Walls. Mission Inc: The practitioner’s guide to social enterprise; BK Publishers 2009.
  • Mary Riley: Leadership Begins with You. Penguin Putnam, New York, 2001.

References:Ashoka Social Entrepreneurship Video series DVD 1633-1648 in the SSU multimedia center.Rhonda Abrams. Six week Start Up.Sutia Kim Alter. Managing the Double Bottom Line: A Business Planning Guide for Social Enterprises. Washington, D.C.: Save The Children, 2000Paul Hawkin. Blessed Unrest. 2007John Wood. Leaving Microsoft to Change the World;Mohammed Yunus, Banker to the Poor.Also seeSome Important